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تحميل كتاب فلسفة التسويق الأخضر pdf مصطفى يوسف كافي، مجلتك الإقتصادية

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اخر تحديث :

عنوان الكتاب :

فلسفة التسويق الأخضر

من تأليف :

مصطفى يوسف كافي

تحميل كتاب آخر حول التسويق الأخضر pdf

مدخل الى الكتاب :

لقد شهد العالم في السنوات الأخيرة العديد من التغيرات البيئية السلبية التي كانت نتيجة لجشع الإنسان ، وعليه فإن ضرورة تطبيق إجراءات تساعد على الحفاظ على البيئة هو ضرورة حتمية أكثر من اي وقت مضى ، ويعد مفهوم التسويق الأخضر أحد اهم الإجراءات التي تنادي به العديد من المنظمات البيئية وذالك لما له من تبعيات بيئية إيجابية ، ولمعرفة تفاصيل أكثر حول ماهية التسويق الأخضر وكل مايتعلق به تم ادراج هذا الكتاب بين أيدي عزيزي القارئ وذالك من خلال المحتويات التالية .

محتويات الكتاب :

الفصل الأول : مفهوم التسويق الأخضر وتطوره
الفصل الثاني : بيئة التسويق الأخضر
الفصل الثالث : الختم الأخضر
الفصل الرابع : المزيج التسويقي الأخضر
الفصل الخامس : سلوك المستهلك الأخضر
الفصل السادس : ترويج المنتجات الخضراء
الفصل السابع : الأداء التسويقي
الفصل الثامن : الأنشطة البيئية واثرها على الانشطة التسويقية في منظمات الاعمال
الفصل التاسع : الأخلاقيات التسويقية وانعكاسها في تحرير الاداء البيئي
الفصل العاشر : التسويق الاجتماعي
الفصل الحادي عشر : مفهوم المسؤولية الاجتماعية والأخلاقية للمنظمات

حجم الكتاب :

27.42 م.ب

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لتحميل كتاب : فلسفة التسويق الأخضر pdf
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