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تحميل كتاب نظام المعلومات التسويقية، مدخل إتخاذ القرار pdf أ. خالد قاشي، مجلتك الإقتصادية

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عنوان الكتاب :

نظام المعلومات التسويقية، مدخل إتخاذ القرار

من تأليف :

أ. خالد قاشي

تحميل كتاب آخر حول نظام المعلومات التسويقي وأثره على إتخاذ القرار الإستراتيجي pdf

محتويات الكتاب :

الفصل الأول : مدخل لدراسة التسويق، نظام المعلومات وإتخاذ القرار في المؤسسة
المبحث الأول : تطورات وإتجاهات التسويق
المبحث الثاني : مفاهيم حول نظام المعلومات
المبحث الثالث : الأسس التقنية لنظم المعلومات
المبحث الرابع : مفاهيم حول إتخاذ القرار

الفصل الثاني : تحليل الإطار العام لنظام المعلومات التسويقية
المبحث الأول : نظام معلومات التسويق والعوامل المسهمة في تعزيزه
المبحث الثاني : عناصر نظام معلومات التسويق

الفصل الثالث : إسهامات نظام معلومات التسويق في ترشيد القرارات التسويقية
المبحث الأول : دور نظام معلومات التسويق في ترشيد قرارات التخطيط للأنشطة التسويقية
المبحث الثاني : دور نظام معلومات التسويق في ترشيد قرارات المنتج والتسعير
المبحث الثالث : دور نظام معلومات التسويق في ترشيد قرارات الترويج والتوزيع
المبحث الرابع : دور نظام معلومات التسويق في ترشيد قرارات الرقابة على الأنشطة التسويقية

حجم الكتاب :

5.88 م.ب
___👇👇👇

لتحميل الكتاب : نظام المعلومات التسويقية، مدخل صناعة القرارات pdf
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