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تحميل كتاب نظام المعلومات التسويقي واثره في اتخاذ القرار الإستراتيجي pdf مجلتك الإقتصادية

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اخر تحديث :

عنوان الكتاب :

نظام المعلومات التسويقي واثره في اتخاذ القرار الإستراتيجي

من تأليف :

أ.د ثامر البكري
حاتم الدليمي

تحميل كتاب آخر حول الإستخبارات التسويقية، مقدمة إلى فن جميع المعلومات وتحليلها من أجل اتخاذ القرار pdf

مدخل الى الكتاب :

تعد المعلومات بمختلف انواعها شيئ لابد منه في وقتنا المعاصر وهذا نظرا لأهميتها على مستوى التخطيط واتخاذ القرارات اللازمة بناءا على المعلومات المتوفرة ، وبعتبار ان التسويق من المجالات التي تبنى قراراتها على نظام المعلومات فإن أي معلومة خاصة بالتسويق تعد بمثابتة المرجع الذي يعتمد عليه في اتخاذ القرارات التسويقية الاستراتيجية ، وبالتالي الوصول إلى المبتغى الذي سطر من خلال عمليات التسويق .

محتويات الكتاب :

الفصل الأول : مقدمة الدراسة
الفصل الثاني : الاطار النظري والدراسات السابقة
الفصل الثالث : الطريقة والإجراءات
الفصل الرابع : مناقشة النتائج والدراسات

حجم الكتاب :

2.08 م.ب

___👇👇👇

لتحميل الكتاب : نظام المعلومات التسويقي واثره في اتخاذ القرار الإستراتيجي pdf
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