كتب التسويق

تحميل كتاب التسويق السياحي pdf د. سعيد البطوطى، مجلتك الإقتصادية

مجلتك الإقتصادية

اخر تحديث :

عنوان الكتاب :

التسويق السياحي

من تأليف :

د. سعيد البطوطى

تحميل كتاب التسويق السياحي لخدمات الفنادق والسياحة pdf

محتويات الكتاب :

الفصل الأول : نظرة عامة على التسويق
الفصل الثاني : تسويق الخدمات السياحية
الفصل الثالث : المنتج السياحي
الفصل الرابع : نظم معلومات إدارة التسويق وتقدير الطلب السياحي
الفصل الخامس : المستهلك السياحي
الفصل السادس : السوق السياحي
الفصل السابع : المزيج التسويقي السياحي
الفصل الثامن : المنافسة وإستراتيجيات التسويق السياحي
الفصل التاسع : تسويق سياحة الأعمال
الفصل العاشر : تسويق الوجهات السياحية
الفصل الحادي عشر : التكنولوجيا في التسويق السياحي

حجم الكتاب :

33.16 م.ب
___👇👇👇

لتحميل الكتاب : التسويق السياحي pdf
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