كتب الإعلام والإتصال

تحميل كتاب وسائل الإتصال والترويج السياحي pdf د. مرتضى البشير الأمين، مجلتك الإقتصادية

مجلتك الإقتصادية

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عنوان الكتاب :

وسائل الإتصال والترويج السياحي

من تأليف :

د. مرتضى البشير الأمين

تحميل كتاب آخر حول تسويق خدمات السياحة pdf

مدخل إلى الكتاب :

لقد أضحت السياحة أحد أكبر العوامل التي قدر تدر أموالا طائلة على الإقتصاد إن تم إستغلالها بشكل جيد ومنظم، لذلك أصبحت الكثير من الدول تبحث عن إستراتيجيات وخطط تساعد في عمليات الترويج السياحي، ومع التطور التكنولوجي في وسائل الإتصال والإعلام توجهت العديد من الدول الرائجة في الخدمات والمعالم السياحية إلى الإعتماد على هذه الأخيرة في عمليات التعريف والترويج السياحي لديها، وهذا بعتبار أن وسائل الإتصال تمثل نقطة تأثير مهمة على الأفراد والمجتمع وتساعد في التسويق السياحي الفعال.

محتويات الكتاب :

الفصل الأول : السياحة، مفاهيم عامة
الفصل الثاني : الدوافع السياحية والبرامج الوعي السياحي
الفصل الثالث : الترويج السياحي
الفصل الرابع : وسائل الإتصال السياحي

حجم الكتاب :

1.13 م.ب

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لتحميل الكتاب : وسائل الإتصال والترويج السياحي pdf
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الأقسام كتب الإعلام والإتصال كتب السياحة

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