كتب الإعلام والإتصال

تحميل كتاب الإعلان الفعال، منظور تطبيقي متكامل pdf د. علي فلاح الزعبي، مجلتك الإقتصادية

مجلتك الإقتصادية

اخر تحديث :

عنوان الكتاب :

الإعلان الفعال، منظور تطبيقي متكامل

من تأليف :

د. علي فلاح الزعبي

تحميل كتاب آخر حول الإعلان وسلوك المستهلك pdf

محتويات الكتاب :

الفصل الأول : الإعلان، مفاهيم أولية
الفصل الثاني : إدارة الإعلان
الفصل الثالث : الإعلان والمستهلك والسلعة
الفصل الرابع : الأبعاد الإجتماعية والإقتصادية والأخلاقية للإعلان
الفصل الخامس : إستراتيجيات الإعلان
الفصل السادس : بحوث الإعلان
الفصل السابع : فن تصميم وإخراج الإعلان (الجوانب الفنية لتصميم الإعلان)
الفصل الثامن : الرسالة الإعلانية
الفصل التاسع : الحملات الإعلانية
الفصل العاشر : وكالات الإعلان
الفصل الحادي عشر : الوسائل الإعلانية (الإعلامية)
الفصل الثاني عشر : تقييم فعالية نتائج الإعلان

حجم الكتاب :

4.49 م.ب
___👇👇👇

لتحميل الكتاب : الإعلان الفعال، منظور تطبيقي متكامل pdf
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الأقسام كتب الإعلام والإتصال

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'displayModeFull'));