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تحميل كتاب إعداد الإستراتيجية التسويقية وعملياتها pdf أ. أحمد بن مويزة، مجلتك الإقتصادية

مجلتك الإقتصادية

اخر تحديث :

عنوان الكتاب :

إعداد الإستراتيجية التسويقية وعملياتها

من تأليف :

أ. أحمد بن مويزة

تحميل كتاب آخر حول التسويق الإستراتيجي pdf

محتويات الكتاب :

الفصل الأول : مدخل في الإستراتيجية التسويقية
المبحث الأول : مفهوم الإستراتيجية والتسويق
المبحث الثاني : مفهوم الإستراتيجية التسويقية
المبحث الثالث : البيئة التسويقية ودور نظام المعلومات التسويقي في رقابتها

الفصل الثاني : مراحل إعداد الإستراتيجية التسويقية
المبحث الأول : التحليل والتشخيص
المبحث الثاني : مفهوم الأهداف

الفصل الثالث : إستراتيجيات المزيج التسويقي
المبحث الأول : إستراتيجية المنتج
المبحث الثاني : إستراتيجية السعر
المبحث الثالث : إستراتيجية التوزيع
المبحث الرابع : إستراتيجية الترويج

الفصل الرابع : عمليات الإستراتيجية التسويقية

حجم الكتاب :

1.21 م.ب

___👇👇👇

لتحميل الكتاب : إعداد الإستراتيجية التسويقية وعملياتها pdf

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