كتب التسويق

تحميل كتاب التسويق المعاصر pdf د. محمد عبد الله عبد الرحيم، مجلتك الإقتصادية

مجلتك الإقتصادية

اخر تحديث :

عنوان الكتاب :

التسويق المعاصر

من تأليف :

د. محمد عبد الله عبد الرحيم

تحميل كتاب آخر حول إدارة التسويق الدولي والعالمي المعاصر والحديث pdf

مدخل إلى الكتاب :

إن التوجهات الحديثة لمختلف المؤسسات الحديثة وإدخال المعرفة التكنولوجية في مختلف أنشطتها المحتملة جعل من حدة التنافسية تأخذ منحى آخر وأصبح التركيز أكثر على التفاصيل التي تساعد على ترقية المنتجات والخدمات بما يتناسب ورغبات المستهلك خاصة منها المتعلقة بالجودة ، كل هذا يصب في سياق ايجاد توليفة حقيقية تساعد على الحصول على مكانة في السوق وبالتالي الوصول إلى اهداف المؤسسة المحصرة كلها في تحقيق الأرباح والإستمرارية في النشاط .

محتويات الكتاب :

الباب الأول : طبيعة التسويق والعملية التسويقية
الباب الثاني : تصميم الاستراتيجية التسويقية
الباب الثالث : البيئة التسويقية
الباب الرابع : تقييم واختيار السوق المستهدف
الباب الخامس : التنبؤ بالسوق
الباب السادس : دراسة سلوك المشتري
الباب السابع : مفهوم المخاطر المدرجة في الشراء
الباب الثامن : تسويق الخدمات
الباب التاسع : سياسة المنتجات
الباب العاشر : التسعير
الباب الحادي عشر : التوزيع
الباب الثاني عشر : الترويج والاتصالات التسويقية
الباب الثالث عشر : بحوث التسويق

حجم الكتاب :

4.43 م.ب

___👇👇👇

لتحميل الكتاب : التسويق المعاصر pdf
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