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تحميل كتاب سلوك المستهلك وإتخاذ القرارات الشرائية، مدخل متكامل pdf مجلتك الإقتصادية

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عنوان الكتاب :

سلوك المستهلك وإتخاذ القرارات الشرائية، مدخل متكامل

من تأليف :

د. محمد منصور أبو جليل
د. ايهاب كمال هيكل
د. ابراهيم سعد عقل
د. خالد عطا الله الطراونة

تحميل كتاب آخر حول الإعلان وسلوك المستهلك pdf

محتويات الكتاب :

الفصل الأول : المدخل إلى دراسة سلوك المستهلك
الفصل الثاني : نماذج سلوك المستهلك
الفصل الثالث : نظرية سلوك المستهلك
الفصل الرابع : تجزئة السوق وسلوك المستهلك
الفصل الخامس : سلوك المستهلك وإتخاذ القرار الشراء
الفصل السادس : سلوك المستهلك كمعبد لقرار الشراء
الفصل السابع : الدافعية وسلوك المستهلك
الفصل الثامن : الإدراك وسلوك المستهلك
الفصل التاسع : الإتجاهات وسلوك المستهلك
الفصل العاشر : الشخصية وسلوك المستهلك
الفصل الحادي عشر : التعلم والارتباط وسلوك المستهلك
الفصل الثاني عشر : الثقافة وسلوك المستهلك
الفصل الثالث عشر : الجماعات المرجعية وسلوك المستهلك
الفصل الرابع عشر : الأسرة وسلوك المستهلك
الفصل الخامس عشر : الطبقة الإجتماعية وسلوك المستهلك
الفصل السادس عشر : الإعلان وسلوك المستهلك
الفصل السابع عشر : المزيج التسويقي وسلوك المستهلك
الفصل الثامن عشر : للابتكارات وسلوك المستهلك

حجم الكتاب :

4.19 م.ب
___👇👇👇

لتحميل الكتاب : سلوك المستهلك وإتخاذ القرارات الشرائية pdf
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