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تحميل كتاب دليل الخطط التسويقية pdf ماريان بيرك وود، مجلتك الإقتصادية

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عنوان الكتاب :

دليل الخطط التسويقية

من تأليف :

ماريان بيرك وود

تحميل كتاب آخر حول إدارة العمليات التسويقية ونشطاتها pdf

محتويات الكتاب :

الفصل الأول : التخطيط التسويقي، خطى جديدة، إمكانيات جديدة
الفصل الثاني : تحليل الوضع الراهن
الفصل الثالث : فهم الأسواق والعملاء
الفصل الرابع : التجزئة، الإستهداف والمكانة
الفصل الخامس : إتجاه التخطيط، الأهداف، ودعم التسويق
الفصل السادس : تطوير المنتج وإستراتيجية الصنف (الماركة)
الفصل السابع : تطوير إستراتيجية التسعير
الفصل الثامن : تطوير إستراتيجية القنوات واللوجستيات
الفصل التاسع : تطوير إستراتيجية التسويق ووسائل الإتصال والتأثيرات
الفصل العاشر : المعايير المترية للتخطيط ومراقبة التنفيذ

حجم الكتاب :

35.62 م.ب
___👇👇👇

لتحميل الكتاب : دليل الخطط التسويقية pdf
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