كتب التسويق

تحميل كتاب مبادئ التسويق pdf محمد خالد الجاسم، مجلتك الإقتصادية

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اخر تحديث :

عنوان الكتاب :

مبادئ التسويق

من تأليف :

محمد خالد الجاسم

تحميل كتاب آخر حول مبادئ التسويق pdf

محتويات الكتاب :

الفصل الأول : التسويق ، المبادئ والمفاهيم الأساسية
الفصل الثاني : بيئة التسويق
الفصل الثالث : التخطيط الاستراتيجي للتسويق
الفصل الرابع : بحوث التسويق
الفصل الخامس : سلوك المستهلك النهائي
الفصل السادس : اسواق الاعمال والسلوك الشرائي للمنظمات
الفصل السابع : تجزئة السوق
الفصل الثامن : السلع والخدمات
الفصل التاسع : إستراتيجية المنتجات ودورة حياة المنتج
الفصل العاشر : إستراتيجية التسعير
الفصل الحادي عشر : إستراتيجية الإتصالات التسويقية المتكاملة
الفصل الثاني عشر : مزيج الاتصالات التسويقية (الترويج)
الفصل الثالث عشر : إستراتيجية التوزيع
الفصل الرابع عشر : تقييم الأداء التسويقي
الفصل الخامس عشر : التسويق الإلكتروني
الفصل السادس عشر : التسويق الاجتماعي في المنظمات عبر الربحية

حجم الكتاب :

5 30 م.ب
____👇👇👇

لتحميل الكتاب : مبادئ التسويق pdf
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_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML4', 'PostA3lan', document.getElementById('HTML4'), {}, 'displayModeFull'));