كتب التسويق

تحميل كتاب التسويق الدولي pdf أ.د بديع جميل قدو، مجلتك الإقتصادية

مجلتك الإقتصادية

اخر تحديث :

عنوان الكتاب :

التسويق الدولي

من تأليف :

أ.د بديع جميل قدو

كتاب آخر حول التسويق الدولي pdf

محتويات الكتاب :

الفصل الأول : التسويق الدولي، نشأته، تطوره وأهمية دراسته
الفصل الثاني : نظريات التبادل التجاري الدولي وأسسه
الفصل الثالث : بيئة التسويق الدولي، البيئة الإقتصادية
الفصل الرابع : متغيرات البيئة الدولية الثقافية والإجتماعية والقانونية والسياسية
الفصل الخامس : متغيرات متسارعة في التسويق الدولي
الفصل السادس : بحوث التسويق ونظم المعلومات التسويقية
الفصل السابع : تحليل الأسواق الخارجية وإستراتيجيات دخولها
الفصل الثامن : إستراتيجيات الدخول إلى الأسواق الدولية
الفصل التاسع : إستراتيجيات السلعة
الفصل العاشر : إستراتيجيات التسعير وشروط البيع وتسديد الإئتمان
الفصل الحادي عشر : إستراتيجيات التوزيع
الفصل الثاني عشر : إستراتيجيات الترويج والإعلان الدولية
الفصل الثالث عشر : تسويق الخدمات
الفصل الرابع عشر : نظرة إلى المستقبل

حجم الكتاب :

12.88 م.ب
___👇👇👇

لتحميل الكتاب : التسويق الدولي pdf
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_WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML4', 'PostA3lan', document.getElementById('HTML4'), {}, 'displayModeFull'));