كتب التسويق

تحميل كتاب أصول التسويق وإدارة المبيعات pdf عاطف عباس _ مجلتك الإقتصادية

مجلتك الإقتصادية

اخر تحديث :

عنوان الكتاب :

أصول التسويق وإدارة المبيعات

من تأليف :

عاطف عباس

تحميل كتاب آخر حول إدارة المبيعات، منظور تطبيقي وظيفي pdf

محتويات الكتاب :

الفصل الأول : طبيعة التسويق

الفصل الثاني : المنشآت التسويقية

الفصل الثالث : سوق السلع الإستهلاكية

الفصل الرابع : إختيارات مسالك التوزيع

الفصل الخامس : تكلفة وكفاية التسويق

الفصل السادس : سوق السلع الصناعية

الفصل السابع : التخطيط التسويقي

الفصل الثامن : إستقصاء السوق

الفصل التاسع : نطاق إدارة المبيعات

الفصل العاشر : تخطيط وتنظيم إدارة المبيعات

الفصل الحادي عشر : إدارة القوة العاملة في البيع

الفصل الثاني عشر : دور الإعلان

الفصل الثالث عشر : تخطيط السلعة

حجم الكتاب :

2.07 م.ب

لتحميل كتاب : أصول التسويق وإدارة المبيعات pdf

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