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تحميل كتاب التسويق المصرفي pdf مجلتك الإقتصادية

مجلتك الإقتصادية

اخر تحديث :

عنوان الكتاب :

التسويق المصرفي

من تأليف :

أ.د أحمد محمد فهمي سعيد البرزنجي

م. مخلد حمزة جدوع الشمري

م. نبراس جاسم كاظم الجابري

تحميل كتاب آخر حول التسويق المصرفي pdf

محتويات الكتاب :

الفصل الاول : مدخل عام عن إدارة التسويق

الفصل الثاني : التسويق المصرفي الحديث

الفصل الثالث : البيئة التسويقية للمصرف

الفصل الرابع : مفهوم وصياغة إستراتيجيات التسويق

الفصل الخامس : أنواع إستراتيجيات التسويق

الفصل السادس : الخدمة المصرفية وخصائصها التسويقية

الفصل السابع : المزيج التسويقي المصرفي

الفصل الثامن : الجوانب السلوكية في شراء الخدمة المصرفية

الفصل التاسع : التسويق المصرفي الإلكتروني

الفصل العاشر : المسؤولية الإجتماعية والأخلاقية للتسويق

حجم الكتاب :

55.32 م.ب

لتحميل كتاب : التسويق المصرفي pdf

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