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تحميل كتاب الإدارة التسويقية الحديثة pdf عبد الله حسن مسلم - مجلتك الإقتصادية

مجلتك الإقتصادية

اخر تحديث :

عنوان الكتاب :

الإدارة التسويقية الحديثة

من تأليف :

عبد الله حسن مسلم

تحميل كتاب آخر حول دراسة حالات تسويقية وإدارية pdf

محتويات الكتاب :

الفصل الاول : مفهوم وأهمية بحوث التسويق
الفصل الثاني : ماهية التسويق
الفصل الثالث : التسويق، مفهومه ووظائفه
الفصل الرابع : إدارة التسويق بين الفشل والنجاح
الفصل الخامس : دراسة الجدوى التسويقية
الفصل السادس : التسويق بالعلاقات
الفصل السابع : نظم المعلومات التسويقية ودورها في إدارة الأزمات الإقتصادية
الفصل الثامن : التسويق الإلكتروني
الفصل التاسع : مستقبل التسويق الإلكتروني في البلدان العربية
الفصل العاشر : التسويق الإلكتروني كأداة للتميز في منظمات الأعمال

حجم الكتاب :

19.09 م.ب

لتحميل كتاب : الإدارة التسويقية الحديثة pdf

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