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تحميل كتاب مدخل في التسويق الإعلامي pdf مجلتك الإقتصادية

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اخر تحديث :

عنوان الكتاب :

مدخل في التسويق الإعلامي

من تأليف :

د. سالم محمد عبود

د. أحمد محمد فهمي سعيد

تحميل كتاب آخر حول إقتصاديات صناعة الإعلام pdf

محتويات الكتاب :

الفصل الاول : مدخل في الإعلام

الفصل الثاني : نشأة وتطور صناعة الإعلام في العراق

الفصل الثالث : سمات صناعة الإعلام العراقي

الفصل الرابع : دراسات في بعض جوانب العلاقة مابين التسويق والإعلام

الفصل الخامس : وظيفة التسويق في المنظمة

الفصل السادس : العوامل المؤثرة في إستراتيجيات التسويق الإعلامي

حجم الكتاب :

34.48 م.ب

لتحميل الكتاب : مدخل في التسويق الإعلامي pdf

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