كتب التسويق

تحميل كتاب إستراتيجيات التسويق، المفاهيم د، الأسس والوظائف pdf مجلتك الإقتصادية

مجلتك الإقتصادية

اخر تحديث :

عنوان الكتاب :

إستراتيجيات التسويق، المفاهيم د، الأسس والوظائف

من تأليف :

د. نزار عبد المجيد البرواري

د. أحمد محمد فهمي البرزنجي

تحميل كتاب آخر حول التسويق الإستراتيجي pdf

محتويات الكتاب :

الفصل الاول : التسويق، النشأة والتطور، الأهمية والتعريف

الفصل الثاني : مداخل وفلسفات التسويق

الفصل الثالث : المسؤولية الإجتماعية للمنظمة والتسويق المجتمعي

الفصل الرابع : البيئية التسويقية

الفصل الخامس : تقسيم وإستهداف السوق

الفصل السادس : سلوك المستهلك

الفصل السابع : حماية المستهلك وحقوقه

الفصل الثامن : إستراتيجية التسويق والتسويق الإستراتيجي

الفصل التاسع : المنتوج

الفصل العاشر : السعر والتسعير

الفصل الحادي عشر : المكان (التوزيع)

الفصل الثاني عشر : الترويج

حجم الكتاب :

26.02 م.ب

لتحميل الكتاب : إستراتيجيات التسويق pdf

تعديل المقال

الأقسام كتب التسويق

مقالات قد تهمك

تعليقات

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