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تحميل كتاب تسويق الخدمات المصرفية pdf مجلتك الإقتصادية

مجلتك الإقتصادية

اخر تحديث :

عنوان الكتاب :

تسويق الخدمات المصرفية

من تأليف :

د. أحمد محمود الزامل

د. ناصر "محمد سعود" جرادات

د. أحمد يوسف عريقات

د. سحر محمد فوطة

تحميل كتاب آخر حول التسويق المصرفي pdf

محتويات الكتاب :

الفصل الاول : مقدمة في التسويق والمفهوم التسويقي

الفصل الثاني : الخدمة المصرفية

الفصل الثالث : تطوير المنتجات والخدمات المصرفية

الفصل الرابع : المزيج التسويقي المصرفي

الفصل الخامس : جودة الخدمات المصرفية المدركة ورضا العميل

الفصل السادس : الإدارة المصرفية

الفصل السابع : تطبيقات أنظمة الخدمات المصرفية

الفصل الثامن : الإستراتيجيات الداعمة لأنظمة الخدمة المصرفية

الفصل التاسع : التخطيط الإستراتيجي للتسويق المصرفي

الفصل العاشر : سلوك العميل وتجزئة السوق المصرفية

الفصل الحادي عشر : تحديد مكانة الخدمة المصرفية في السوق

الفصل الثاني عشر : توزيع الخدمة المصرفية

الفصل الثالث عشر : ترويج الخدمات المصرفية

الفصل الرابع عشر : تسعير الخدمات المصرفية

الفصل الخامس عشر : تأثير الأزمة المالية العالمية على تسويق الخدمات المصرفية

حجم الكتاب :

20.78 م.ب

لتحميل الكتاب : تسويق الخدمات المصرفية pdf

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