كتب الإعلام والإتصال

تحميل كتاب الإعلان، أنواعه، مبادئه وطرق إعداده pdf محمد عبد الفتاح الصيرفي _ مجلتك الإقتصادية

مجلتك الإقتصادية

اخر تحديث :

عنوان الكتاب :

الإعلان، أنواعه، مبادئه وطرق إعداده

من تأليف :

أ.د محمد عبد الفتاح الصيرفي

تحميل كتاب آخر حول الإعلان الفعال، منظور تطبيقي متكامل pdf

محتويات الكتاب :

الفصل الأول : مفهوم الإعلان وخصائصه وأنواعه

الفصل الثاني : تخطيط النشاط الإعلاني

الفصل الثالث : تنظيم إدارة الإعلان

الفصل الرابع : توجيه النشاط الإعلاني الإتصالات في مجال الإعلان

الفصل الخامس : وسائل نشر الإعلان

الفصل السادس : تقييم الإعلان

حجم الكتاب :

3.95 م.ب

لتحميل الكتاب : الإعلان، أنواعه، مبادئه وطرق إعداده pdf

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الأقسام كتب الإعلام والإتصال

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'AOuZoY7hgGQtuK08M5W0iKzqI4AWPxq-ZQ:1728443604365', 'submitUrl': 'https://www.blogger.com/contact-form.do'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'Tempnec', document.getElementById('Blog1'), {'cmtInteractionsEnabled': false, 'lightboxEnabled': true, 'lightboxModuleUrl': 'https://www.blogger.com/static/v1/jsbin/3701120628-lbx__ar.js', 'lightboxCssUrl': 'https://www.blogger.com/static/v1/v-css/13464135-lightbox_bundle_rtl.css'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML2', 'PostA3lan', document.getElementById('HTML2'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML3', 'PostA3lan', document.getElementById('HTML3'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML4', 'PostA3lan', document.getElementById('HTML4'), {}, 'displayModeFull'));